MPI Predicts Challenging 2015 for Meeting Planners
Meeting Professionals International has published its Meetings Outlook, 2014 Fall Edition. The newest installment of the quarterly special report shows increasing costs for services across the meeting and event spectrum in concert with only slight budgetary growth is setting up a more challenging year ahead.
The report declares that this is “crunch time” for many meeting professionals who are facing increasing pressure on every front as the pace of meetings and events grows in segments throughout the industry.
Meetings and events are being complicated by factors such as limited guest room availability (“book now or forget about it”), shorter lead times and continually increasing airfare on flights with fewer open seats, according to survey respondents. The challenges appear to be affecting U.S. meeting professionals in particular.
In a post-recession environment where many organizations are still emphasizing significant ROI in meetings, the trend toward holding meetings with a demonstrable business payoff is continuing. Meeting professionals can expect to see the greatest increases in gatherings focused on practical topics such as training, sales and education.
Increasing costs for services across the meeting and event spectrum combined with only slight budgetary growth is setting up a more challenging year ahead.
Key predictions for 2015 include:
- Costs will increase greater than budgets with air travel (5 percent) and F&B/catering (4 percent) growing the most.
- Overall budget growth: 1.7 percent.
- Organizations are investing more in employees.
- Of all meeting/event types, training, educational events and sales meetings will grow the most.
- Incentives will also be on the rise after several weak years.
- Overall business for meeting and event professionals in the U.S. and Europe will grow at 3.2 percent and 3.6 percent, respectively.
To view the full report, visit www.mpiweb.org/meetingsoutlook
Int’l Meetings Review 4 déc.
Scandinavia: Europe’s Largest Integrated Venue Opens in Gothenburg
Europe’s largest fully integrated city center venue is now finished and the opening ceremony is on Saturday, Dec. 6. With three towers and many new resources, the Swedish Exhibition & Congress Centre and Gothia Towers are set to compete globally for big events.
Since mid-November hotel guests have been able to book rooms in Gothia Towers’ new third tower, opposite Liseberg amusement park. The whole complex is opening on Dec. 6, and involves a $160-million investment, the Swedish Exhibition & Congress Centre Group’s largest ever.
“The whole investment aims to generate growth in our operations and we’re pleased to say that the order book for 2015 looks good,” said Carin Kindbom, CEO of the Swedish Exhibition & Congress Centre. “We’re looking forward to a year with brand new, increased capacity and we’re expecting several hundred thousand more visitors in 2015. As a result, we’re for the first time anticipating sales of more than one hundred million Euros next year.”
This also paves the way for new recruitments. It is estimated that the investment will generate around 100 new work opportunities, mainly in the hotel sector. The new Tower 3 has 29 floors, is 328-feet high and is consequently Gothenburg’s tallest building.
“We’ve decided to position ourselves as the most attractive venue in Europe by offering the best total experience,” Kindbom said.
Int’l Meetings Review 10 déc.